Exclusive: Ford's Resident Gamer

By David Radd

Posted December 27, 2012



In this exclusive interview from E3 2012, [a]list daily talks with Ford social and emerging media analyst Brian McClary. 

Ford has had a presence at E3 for two years running, part of its strategy to relate to gamers.  McClary’s deep gaming roots and understanding of gamer culture give the company a great reference point.

“Gaming isn’t something you do,” says McClary.  “It’s something that you are.”





 


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