Marketing technology looks to have a big next five years according to IDC’s latest insights. They predict the market will grow by $32.3 billion in 2018 to reach a total of $130 billion in just five years. By that calculation, the marketing technology sector will have a compound annual growth rate of 12.4 percent.
With such growth in an ever-growing and changing landscape , IDC broke down the offerings in a more manageable way. Still, it’s very much a complex and inter-dependent system which marketers are tasked with navigating.
