Electronic Arts has announced that it is rolling its Play4Free brand into Origin as Origin Free To Play. Games like Need for Speed World, Battlefield Heroes, and Command & Conquer Tiberium Alliances will be redirected from Play4Free.com to www.origin.com/free.

“Why change to Origin Free To Play?” writes Sean Decker, Vice President of Play4Free. “The main reason is convenience for players— Origin now becomes your single destination for paid downloadable PC games and free-to-play games alike. Sign on to Origin to play the latest and greatest expansion pack in the Battlefield franchise, or jump into a Need for Speed World race. That’s the beauty of integrating on Origin — all your gaming content in one place, and the choice is yours what and where you want to play today.”

“What changes for our players?” he added. “Other than a new destination URL, nothing about the games has changed — these are still the premium quality games that are free to download and play, where you control when you want to pay and how much.  More games will be introduced here over time as well, and we’re excited to tell you more about those in the future.  You don’t even have to worry about creating a new account or changing passwords; just keep playing all your favorite free-to-play games using the same Origin ID you’ve been signing in with previously for all your other PC games on Origin.”

Source: EA.com