It makes sense that one would be much more methodical about a larger purchase than a smaller one, putting in some more research and comparing prices on the item from one site to another, but there are other interesting differences between those two faraway price points that we don’t necessarily think about as much.
For example, on items with a higher price point, consumers are much more proud and excited about the purchase that they share it on social media while a $10 item is by comparison of little note. It also appears that bigger purchases are more and more often made online while smaller purchases are much more likely to have been made in stores.
Source: AdWeek
