Shia LaBeouf Sonic the Hedgehog Trending Motivational

This week, Sega of America and Ayzenberg teamed up to reignite the widely popular Shia LaBeouf meme, making huge waves across social and giving Sonic fans a lot to talk about.

If you haven’t already seen it, Sonic the Hedgehog’s official social channels (check out Facebook, Twitter, Instagram, Tumblr, Google+ and YouTube) brought together a final scene from Sonic Generations and Shia LaBeouf’s outrageous motivational video to create something truly special — which was trending on Facebook this Wednesday and getting spotlighted on IGN , Vice, Gamespot, Polygon, Eurogamer and Destructoid. In the video below, just as Dr. Eggman prepares to defeat a weary Sonic — while Knuckles, Tails, and the rest of the team plead him to keep going — in the end it’s Shia who, in the weirdest way possible, motivates our hero to fight on.

With the return of the hit series Sonic Boom hitting Cartoon Network earlier this week and the new Sonic Boom title for Nintendo 3DS, Fire & Ice just announced at E3 (see below), Sonic and his team are slated for big things.