Describing Trion’s Defiance IP demands product speak: it’s open world; it’s massively multiplayer; it’s multi-platform; it’s transmedia. All of it is true. The company is teamed up with SyFy on an ambitious effort to simultaneously launch an interconnected PC and console MMO game that ties into a television show.

We talk with Alex Rodberg, VP of marketing at Trion Worlds, about how the Defiance game and show are being interconnected and what’s planned for marketing ahead of their April 2013 launch. One challenge on the marketing front is what Rodberg calls “sharing a brand” between Trion and SyFy.