Trust Over Transaction: Rethinking The Consumer Purchase Cycle At SXSW 2024
The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing…
Trust Over Transaction: Rethinking The Consumer Purchase Cycle At SXSW 2024
The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing…
Audience First Marketing And A Culture Of Learning With Lauren Weinberg, CMO At Square
Lauren Weinberg is a proud boy mom, a loving dog mom—and currently—the Chief Marketing and Communications Officer at Square, driving the…
Differentiation And Design Ops With Amrita Mathur, VP Of Marketing At Superside
When Amrita Mathur joined Superside as their first marketing hire in 2019, there was no product, no platform, and no…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their strategy in 2022, per…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive ROI and engage new…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a challenge. In this article,…