Carnival Corporation has compiled its branded video content in one place with the launch of OceanView Mobile. The new app features over 150 full episodes of popular ocean travel TV shows and short-form videos with the goal of increasing cruise vacation awareness.
OceanView Mobile is available now for iOS and Android devices and will launch on the company’s website this October. The app offers Carnival Corporation a unique opportunity to inspire cruise line travel through education and entertainment.
All content on the app is free to view. Consumers can view full episodes of Ocean Treks with Jeff Corwin, Vacation Creation, The Voyager with Josh Garcia and Good Spirits which also air on ABC, NBC, A&E and FYI, respectively. Carnival says that its three network shows consistently rank number one or number two in their time slots.
Short form content will also be available for viewing on the platform, including five-to-ten minute episodes of GO and Local Eyes. In addition to Carnival’s existing TV content, the brand will include video collections from its wide range of cruise line brands that include behind-the-scenes, ship attractions and new ship christening ceremonies and more.
“Our ability to extend consumer brand engagement from broadcast TV to all major video-on-demand platforms, all major over-the-top platforms and all major mobile platforms is unprecedented in the travel industry,” John Padgett, chief experience and innovation officer for Carnival Corporation said in a statement. “This allows us to showcase the extraordinary experiences available on cruise vacations to millions of potential guests, and to help them get excited about where they’ll go next, whenever they prefer.”
Carnival has not been shy about trying new things to inspire travelers to book a cruise. The brand frequently uses augmented and virtual reality both on and off-board its ships, integrates the Internet of Things and recently launched a touring blimp reminding consumers of its many US home ports.