Coffee Bean & Tea Leaf, in partnership with Warner Bros. celebrates the 25th anniversary of Friends by creating an interactive pop-up experience at two Coffee Bean locations in Los Angeles. With the infamous orange couch, the campaign lets the fans quench their thirst and satisfy their Instagram needs, surrounded by the iconic Central Perk decor.
The pop-ups are taking place in two touristy Los Angeles destinations: West Hollywood and Third Street Promenade in Santa Monica, welcoming the guests from 8 a.m. and 8 p.m. daily until August 23.
At the coffee houses, the pop-up goers are able to sip on the themed seasonal “The Rachel Matcha Latte,” “The Joey Mango Cold Brew Tea,” “The Chandler Caramel Coconut Latte,” “The Ross Classic Flat White,” “The Monica Midnight Mocha Cold Brew” and, the quirkiest of all, “ The Phoebe Cookies & Cream Ice Blended” drink.
The drinks are also “dressed” in limited-edition, collectible coffee sleeves that feature one of eight Friends quotes. To test their knowledge in the catch phrases from the show, the fans can even take “Who Said It?” quiz.
Besides the themed seasonal beverages, Coffee Bean also offers their customers to pick up Central Perk themed coffees and tea for brewing at home.
“Members of our team are fans of the show Friends, from casual late-night viewers to full-blown fanatics, and we are thrilled to collaborate with Warner Bros. Consumer Products to celebrate the 25th anniversary of the series,” said Darrin Kellaris, vice president of marketing at The Coffee Bean & Tea Leaf in a press release.