Cards Against Humanity continued its Black Friday tradition of weird promotions and fundraising with a sale of items as random as what you might find on its cards. Scattered throughout were the brand’s usual brand of humor and criticism of public figures, especially Amazon CEO Jeff Bezos.
Every 10 minutes, a new item appeared on a special Black Friday website for 99 percent off and quickly sold out. Items ranged from a poncho you can poop in, to 500 lbs of garbanzo beans.
Item descriptions are just as strange and comedic as fans have come to expect from the brand, like this one for an eight-foot gummy snake: “Weighs 27 pounds. Longest recorded gummy snake. Sticky. Guaranteed diarrhea.”
Other items were more, shall we say normal, such as a trip for two to Fiji or movie memorabilia from Independence Day. Each of the strange products was modeled by a man in a red full-body skin suit, which was the last to be sold for $999 (the suit, not the man.) Proceeds from the “lightly used” suit were donated to Greater Chicago Food Depository.
Cards Against Humanity included an FAQ about the event, saying that the sale is in no way profitable, but that they don’t care. Also, the items are 100 percent real and will be shipped to the purchaser.
“We might be losing a little money now, but in the long run, we hope to make it up in volume,” reads the FAQ. “We like to think we’re following in the footsteps of our hero, Jeff Bezos.”
An animated text banner moves around the site with statements like, “Let the savings wash over you,” “Ascend the Crystalline Cathedral of Savings,” “Death is The Ultimate Savings,” “The Prophecy Is Upon Us” and “Fuck you, Jeff Bezos.”
The event drew around 50,000 website visitors on Friday, according to Jenn Bane, Cards Against Humanity communications manager. “We like to do pulling weird stunts on Black Friday. We don’t know if they will always work, but it’s fun to try. We think of our stunts like an improv scene: we start the joke, and then our fans take it and run off with it. In this case, we found the weirdest, head-scratching stuff we could find, and then let fans have at it.”
Cards Against Humanity has gained a reputation for being controversial and outlandish in its marketing efforts. This game of matching politically incorrect or risque cards to complete statements was born of a 2011 Kickstarter campaign and quickly rose to fame especially—and ironically—on Amazon.
“We think of our stunts like an improv scene: we start the joke, and then our fans take it and run off with it. In this case, we found the weirdest, head-scratching stuff we could find, and then let fans have at it.”
Each Black Friday, the brand hosts a strange event that fans can’t seem to get enough of. Last year, they pretended to rebrand as a potato chip company called Prangles and even sold physical product inside Target stores.
“Yeah, that didn’t work out. We did a 360 pivot,” the brand joked on its website.
In 2013, they raised the price of their game in an “anti-sale,” but still managed to maintain its best-selling status on Amazon, according to Business Insider.
In fact, it seems that the more outlandish the promotion, the more successful it becomes. In 2014, Cards Against Humanity replaced all games and expansion packs with sterilized bull feces and still managed to sell 30,000 units. For Black Friday 2015, the company simply asked people to send them $5 for nothing in return… they raised over $71,000, much of which was given to charity.