This week’s executive shifts include Sotheby’s International Realty appointing their first CMO, Serta Simmons Bedding hiring a chief marketer, Virgin Experience Days appointing a chief marketing officer, Vegolutionary Foods hiring a CMO from Ogilvy, MOD Pizza finding a chief marketing officer and Ericsson losing a chief marketing officer.
Sotheby’s International Realty Announces CMO
Sotheby’s International Realty has appointed veteran marketer Johnson Goh as the company’s first chief marketing officer.
Goh said of the appointment, “…we hope to build on the digital capabilities of the company, to better understand the changing needs of today’s consumers when it comes to buying a house. We will continue to develop an integrated real estate marketing ecosystem to facilitate the buying and selling process and, at the same time, offer a personal touch to our customers.”
Prior to joining Sotheby’s International Realty, Goh was chief operating officer of the Singapore Real Estate Exchange.
MillerCoors Hires First Female CMO
After the departure of chief marketing officer David Kroll in June 2018, MillerCoors has hired the company’s first female chief marketing officer in Michelle St. Jacques.
St. Jacques comes to the brewing company from Kraft Heinz, where she had the role of global head of brands and capabilities. At Kraft Heinz, St. Jacques famously helped bring to life the ‘Pass The Heinz’ advertisement created by Don Draper and rejected by a fictional Heinz in the show Mad Men.
MillerCoors released a statement saying St. Jacques “[will] inherit a portfolio of brands from the nation’s second-largest brewer that are embarking on an aggressive marketing campaign in 2019 amid massive changes in media consumption patterns. MillerCoors is ramping up its marketing investment this year with a growing focus on digital and non-traditional media as it seeks to reach a group of consumers no longer tethered to their living room TVs. It is upping its advertising investment on streaming platforms, digital and social media, long-form content and experiences to broaden its reach.”
Serta Simmons Bedding Adds Chief Marketer
Serta Simmons Bedding has appointed Melanie Huet as the company’s chief marketing officer. Huet joins the company from Kraft Heinz where she was vice president of marketing. Before that, Huet held marketing roles at both Unilever and Kimberly-Clark.
SSB CEO Michael Traub said, “With the growth of the DTC segment and increasing competitiveness in traditional retail, the need to differentiate and build brand awareness across our house of brands has never been greater. I am excited to have Melanie join SSB and lead this effort. She will strengthen all our great brands and evaluate new opportunities to reach customers more directly.”
Virgin Experience Days Picks CMO
Virgin Experience Days has picked ex-Ticketmaster marketer Dan Pearce as the company’s chief marketing officer, according to The Drum. Pearce completed his tenure at Ticketmaster as SVP of marketing and had been with the company since 2012. Pearce had also held high-level marketing positions at West End Theatre Bookings.
He said of the appointment, “The Virgin Experience Days team has delivered some of the strongest digital campaigns in the experience gift sector and I’m excited to be joining at this stage in the company’s incredible growth story. The generational shift to valuing experiences over material possessions will continue and the business has strong growth and transformational plans in place. I’m excited to be working with the brand and bringing the Virgin values to life in the experience category.”
Garage Brewing Co. Appoints VP
Garage Brewing, a Temecula based brewery, appointed Allan O’Neil as the company’s marketing VP. He most recently served as the general manager of Bonanza Beverage Company. According to his Linkedin, O’Neil was the vice president, Western Region at Heineken from 2005 to 2012.
Ogilvy’s Executive Partner Decamps To Food Startup
Stuart Smith, an executive partner and global CEO at Ogilvy, is leaving the agency for Vegolutionary Foods, best known as the parent company of CAULIPOWER.
Smith had been with Ogilvy for the past seven years and still serves on the board of both USC’s Annenberg School of Communications and the New York Stem Cell Foundation Research Institute. Smith was also CEO for Edelman UK from 1999 to 2007 and served as a jury president at Cannes Lions in 2018.
MOD Pizza Picks Chief Marketer
MOD Pizza has chosen Mark Shambura as the company’s new chief marketing officer. Shambura joins the pizza chain after five dynamic years at Chipotle. Shambura was apart of a Chipotle marketing team that weathered quite a few crises over the last few years.
Prior to Chipotle, Shambura worked at home furnishings company One Kings Lane and was a marketing executive at CAA.
Ericsson CMO To Depart
Helena Norrman, currently the chief marketing and communications officer at Ericsson, will depart the company no later than June 30, according to a press release from the Swedish telecom giant. Normann joined the company in 2006 and was appointed to the executive team in 2010,
Börje Ekholm, president and CEO at Ericsson, said in the press release, “Helena has been instrumental in reshaping and modernizing Ericsson’s global marketing and communications strategy and function. With a deep understanding of the company’s priorities, she has helped Ericsson navigate through periods of both massive change and considerable challenges. Helena has been a valued member of the Executive Team and I wish her all the best in her future ventures.”
Nonesuch Records Promotes Marketer
Cohen started marketing at Astral Werks in the ’90s and worked his way through marketing positions at Capitol Records and Republic Records.
Harvest Health & Recreation Appoints CMO
Kevin George has been appointed chief marketing officer of cannabis company Harvest Health & Recreation Inc. According to their website, Harvest Health “holds medical cannabis licenses in nine states and participate in a variety of ways for each facility, from full ownership and operation to design-build expertise and operational consultation.”
George comes to the company with quite a bit of experience working for Fortune 500 companies. Before his new position, he was the president at Mosaic and currently serves as a board member for New Belgium Brewing and BrightLine. George was the global chief marketing officer at Beam Suntory from 2009 to 2016, and before that, he was VP and general manager at Unilever.
PayPal Hires Former Apple Marketer As CMO
Allison Johnson has been named chief marketing officer at PayPal. Johnson’s last eight years have been spent as a strategic advisor and as the founder and managing partner until March 2018.
Before that, Johnson led worldwide marketing communications at HP and then Apple.
Sallie Mae Picks Up CMO From JP Morgan Chase
Donna Vieira has been named Sallie Mae’s chief marketing officer. Vieira comes to the company after seven years at JP Morgan Chase, culminating in chief marketing officer role for the company’s consumer banking division.
Before that, Vieira held marketing roles at Merill Lynch, American Express and Dow Jones.
Torchy’s Tacos Hires New Marketing Exec
Torchy’s Tacos, a taco chain born out of Austin, TX, has hired Scott Hudler to be the company’s chief marketing officer. Hudler comes to Torchy’s after just over a year at Dick’s Sporting Goods, where he was SVP and chief marketing officer. The company has chains in Texas, Oklahoma and Colorado, and brings Hudler on with expansion in mind.
Hudler previously ascended the marketing ranks at Dunkin’ Brands, leaving the company in 2017 after 10 years and culminating in a SVP and chief digital officer title.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, January 11. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
|Chief Marketing Officer||ebay||London, UK|
|Global Head (CMO) of Print Marketing||HP||Palo Alto, CA|
|Vice President, Marketing Strategy and Project Management||Paramount Pictures||Hollywood, CA|
|Vice President, Consumer Marketing, Origins North America||Estée Lauder||Virtual, USA|
|Head of Marketing||Uber||London, UK|
|VP Marketing Analytics||DISNEY||New York, NY|
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