This week in marketing leadership moves, Dunkin’ Brands promotes international marketing executives, a new CMO arrives at Paris Baguette, Netflix plans to let go of 15 marketing staffers and Mondelēz loses its European CMO role.

Facebook Picks Eventbrite CMO As Global AR/VR Marketer

Adweek reports that Brian Irving will join Facebook’s global AR/VR marketing team. Irving will report to Rebecca Van Dyck, Facebook’s CMO for AR and VR projects.

Irving previously served as CMO at Eventbrite, where he joined as chief brand officer in 2018. He also held marketing positions at Airbnb, Google and Levi’s. His appointment becomes effective in March.

Dunkin’ Brands Boosts International Marketing Team

Dunkin’ Brands released a statement today announcing two executive promotions, including that of Tom Manchester who will be leading integrated marketing for Dunkin’ U.S. and the hiring of Rick Gestring as VP of operating systems and restaurant experience for the Dunkin’ and Baskin-Robbins parent company.

On the marketing side, Tom Manchester was promoted to SVP of integrated marketing for Dunkin’ U.S. operations. The press release announcing the appointment outlined Manchester’s new duties, noting, “In his new role, Mr. Manchester will have responsibility for culinary innovation, consumer insights, brand marketing and field marketing. He will continue to report directly to Tony Weisman, Chief Marketing Officer, Dunkin’ U.S. Over his 17-year career at Dunkin’, Mr. Manchester has led the brand’s sports marketing initiatives and developed its sports strategy built on engaging storytelling and innovative partnerships.”

Paris Baguette Names New CMO

Franchising reports that international bakery-cafe Paris Baguette has named Pete Bell as chief marketing officer.

Bell previously served as CMO at Twin Peaks Restaurants, Specialty Brands Holding Corp. and Smokey Bones Restaurants. Global CEO of Paris Baguette, Jack Moran, welcomed Bell to the marketing leadership fold. “He is a progressive and consumer data driven marketer who understands how to create effective and targeted campaigns that drive sales and awareness,” noted Moran.

Netflix To Lay Off 15 Marketing Staffers

Variety reports that Netflix is set to dismiss 15 members of its marketing team.

The report indicates that these shifts will affect a small percentage of the total marketing division and are part of marketing leadership changes that have been rippling throughout the streaming service since last year. 

Mondelēz Does Away With CMO Role In Europe

Marketing Week reports that Mondelēz, the multinational confectionery, food and beverage holding company, is cutting its chief marketing officer role in Europe as part of ongoing leadership restructures.

VP of marketing and strategy Peter Seymour will lead both marketing and corporate strategy moving forward. His responsibilities include building brands like Oreo, Milka, TUC and Belvita.

Debora Koyama, former CMO for Mondelēz in Europe, has left for Unilever as global growth operations officer.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, January 31. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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