This week’s executive shifts include TikTok hiring their first-ever general manager for the U.S., Gap Brand appointing a former Adidas exec, e.l.f. Beauty hiring a former bareMinerals exec, BankMobile appointing a new CMO, Nurture Life hiring a new chief marketing officer, former StubHub CMO joining Indigo Ag, Inc., Breeders’ Cup CMO stepping down, SpartanNash appointing a new CMO and LivSpace hiring their first-ever CMO from Flipkart.
Gap Brand Appoints Former Adidas Exec
Gap Brand has hired Alegra O’Hare as senior vice president and chief marketing officer. Previously, O’Hare served as vice president of global brand communications for Adidas Originals and Style. During that time, she was responsible for the award-winning Adidas Originals campaign ‘Original is Never Finished.’
“I have always admired Gap’s ethos, including the culture, creativity and heritage of the brand. These core values are what make Gap unique, and I am thrilled to join Neil and the team with the important task to shift brand perception, amplify our stories, and deliver a bold, new and exciting point of view to our consumers around the world,” said O’ Hare in a press release.
Lime Hires First Chief Marketing Officer
Lime, the electric scooter company, appointed Duke Stump as their first-ever Chief Marketing Officer. Previously, Stump served as EVP of brand & community at Lululemon, where he successfully launched their global campaign ‘This is Yoga.’
Before that, Stump spent over 15 years at Nike where he worked as vice president of product marketing. He also served as CMO at Seventh Generation.
TikTok Hires Former First-Ever GM For The U.S.
TikTok appointed Vanessa Pappas as general manager for the United States. Prior to joining the video-sharing app, Pappas served as YouTube’s global head of creative insights where she worked for over seven years. TikTok started testing ads recently and this new appointment shows the Chinese-owned company’s growing interest to target American audiences.
e.l.f. Beauty Hires Former bareMinerals Exec
e.l.f. Beauty appointed Kory Marchisotto as their chief marketing officer. Previously, Marchisotto served as the senior vice president of marketing for bareMinerals. She also worked at Shiseido’s Beauty Prestige Group for 16 years, where she worked her way up from a marketing manager to SVP of marketing.
“I’ve long admired the e.l.f. brand and its pulse on the beauty enthusiasts that e.l.f. serves, bringing innovative products to the market at incredible speeds and affordable prices,” said Marchisotto in a statement. “I’m very excited to join this talented team and help bring more consumers into the e.l.f. experience in new ways.”
Nurture Life Appoints New Chief Marketing Officer
Nurture Life, a provider of meals for children delivered direct to consumers, has appointed Christina Kline as their new chief marketing officer. Prior to joining Nurture Life, Kline served as CMO at Analyte Health, a platform that connects patients to diagnostic services.
“I am excited to be part of Nurture Life’s journey to disrupt the traditional baby, toddler and kid food industry,” said Kline in a statement. “It is an honor to join this growing organization and work with visionary co-founders authentically focused on addressing a growing health concern for children in the United States.”
Indigo Ag, Inc. Hires Former StubHub CMO
Indigo Ag, Inc., a company building systems to help farmers create sustainable food, appointed Jennifer Betka as the company’s first chief marketing officer. Betka has been brough in to help build Indigo Ag’s global brand.
Previously, Betka served as CMO for StubHub, where she raised the company from a secondary ticketing platform to the world’s leading ticket marketplace in over 40 countries. Betka also spent time as SVP marketing at Fandom and VP consumer and interactive marketing at the Los Angeles Times.
“Throughout my career, I have been committed to brands that enrich people’s lives,” Betka said in a statement. “Indigo is making a vast impact at a time when the effects of climate change have shifted conversation to action. By bridging consumers’ desire for transparency and access to healthier food choices with products and services that accelerate the adoption of more sustainable growing practices, this company has introduced a complex portfolio of solutions that touch the entire supply chain. This, in itself, creates a unique and exciting brand opportunity.”
Breeders’ Cup Limited’s CMO Steps Down
Breeders’ Cup Limited’s chief marketing officer Bryan Pettigrew announced he is stepping down to pursue other interests. His official title was SVP of marketing and sponsorship for the last four years.
According to his LinkedIn, “Prior to joining the Breeders’ Cup, Pettigrew worked for the National Thoroughbred Racing Association where he worked with horse industry leaders including the Breeders’ Cup, The Jockey Club, Stronach Group, Churchill Downs and New York Racing Association to develop national partnership strategies. ”
SpartanNash Hires New CMO
SpartanNash has hired Lori Raya as the company’s new chief merchandising and marketing officer. Before joining SpartanNash, Raya worked at Safeway/Albertsons for 31 years. Most recently she served as division president of Albertsons, where she led the post-merger transition with Safeway.
BankMobile Promotes VP of Marketing
BankMobile, a division of Customers Bank, has hired Regine Fiddler to be the company’s chief marketing officer. Fiddler served as vice president of marketing and product management for five years. Prior to joining BankMobile, she worked as VP of product management for Higher One, a financial technology company.
LivSpace Appoints Thier First Chief Marketing Officer
LivSpace, an online home interior design and renovation platform, appointed Kartikeya Bhandari as the company’s first-ever CMO. Previously, Bhandari served as Flipkart’s senior marketing director where he led the launch of Big Billion Days. Flipkart was acquired by Walmart last year for $16 billion.
Roak Brewing Co. Hires New VP of Sales And Marketing
Roak Brewing Co. appointed Aaron Lanctot as their new vice president of sales and marketing. Previously, Lanctot served as director of sales at Blake’s Hard Cider for three years and before that he worked as a regional sales representative for Rochester Mills Beer Company.
EMPIRE Hires Peter Kadin As VP
EMPIRE, a music label and digital distribution company, has hired Peter Kadin to be the company’s vice president of marketing. Kadin, who started out at The Chamber Group where he started out as an intern but worked his way up to working directly with the company’s big clients, like Future and Erykah Badu.
Kadin then took the position senior director of media and artist relations at Def Jam Recordings, but left last year to start his own agency, Kadin Creative.
Kadin told Billboard, “I’m thrilled to join the bold and innovative team at EMPIRE. EMPIRE has a keen sensibility for artist discovery and growth beginning at the earliest, most exciting phase of an artist’s career, and it couples that with the foresight to capitalize on future trends in the music industry and in culture as a whole.”
Salata Promotes CMO To President
Salata, a fast-casual restaurant, promoted their chief marketing officer Michelle Bythewood to the role of president, according to Nation’s Restaurant News. Blythewood had been in the CMO position since 2017. Prior to that was the VP of marketing at Cici’s before starting her own marketing agency Field Marketing Focus, of which she continues to be the founder and principal.
Symantec Hires New Chief Marketing Officer
Symantec has hired Debora Beachner Tomlin as the company’s chief marketing officer. Tomlin was previously the chief marketing officer at CSAA Insurance and vice president of marketing at Capital One. Tomlin also serves on the board of LiveRamp.
Greg Clark, Symantec President and CEO. said of the appointment, “We are thrilled to welcome Deb to Symantec. An accomplished and influential leader in the marketing industry, Deb brings tremendous experience leading marketing, customer experience, distribution and product teams. I am confident her expertise will help take our leadership portfolio and customer success to the next level in the market, and that she will be a strong addition to the Symantec management team as we execute our strategic growth plans.”
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, February 8. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Chief Marketing Officer||eBay||London, UK|
|Global Head (CMO) of Print Marketing||HP||Palo Alto, CA|
|Vice President, Marketing Strategy||Saks Fifth Avenue||New York, NY|
|Head of Marketing||Sony Music||London, UK|
|Head of Marketing||Uber||London, UK|
|VP Marketing Analytics||DISNEY||New York, NY|
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