This week in marketing leadership moves, Smart Energy GB hires former Channel 4 CMO Dan Brooke as CEO, Tom Brady and Alex Guerrero’s TB12 hires Tara McRae as the brand’s first CMO and Leviton hires Randy Mortensen to serve as its new senior vice president of global distribution sales and marketing.

Smart Energy GB Appoints Former Channel 4 CMO As CEO

Campaign reports that former Channel 4 CMO Dan Brooke has been hired by Smart Energy GB to replace outgoing chief executive Sacha Deshmukh, who is leaving to become chief executive of Unicef UK. Smart Energy’s director of finance and operations, Alistair Gibbons, will act as interim chief executive between now and early May.

Brooke, who has been running a brand consultancy since he left Channel 4, was replaced by BT’s Zaid Al-Qassab.

TB12 Hires Tara McRae As Chief Marketing Officer

Tara McRae joins TB12, Tom Brady and Alex Guerrero’s performance lifestyle brand, in the newly created role of chief marketing officer. McRae joins TB12 from Clarks where she served as CMO. Prior to that, she served as SVP of brand and marketing at PUMA.

Leviton Hires Replacement SVP Of Global Distribution Sales And Marketing

Randy Mortensen joins Leviton as their new SVP of global distribution, sales and marketing. He will take on the responsibilities of outgoing SVP Bill Marshall, who is retiring on December 31st, according to AIthority.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, March 20. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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