This week’s executive shifts include Uber’s chief marketing officer stepping down, Ryan Scott joining Etsy as a new CMO, Sun Basket appointing a chief marketing officer, ComScore’s CMO resigning, Instagram hiring a head of marketing, Rostrum Records promoting VP of marketing, Anthony’s Coal Fired Pizza hiring CMO, Ruby Tuesday welcoming Jenifer Boyd as a new marketing executive and Channel 4 appointing a CMO.

Uber’s Chief Marketing Officer Steps Down

Uber’s chief marketing officer Rebecca Messina will step down from the company, along with COO Barney Harford. Jill Hazelbaker, currently senior vice president of communications and public policy, will take over marketing for the company.

In an email to the company, Uber CEO Dara Khosrowshahi said “I’ve decided to combine our Marketing, Communications, and Policy teams into one, led by Jill. Given this, Rebecca and I have agreed it makes sense for her to move on. In Rebecca’s time here, she stood up our first global marketing organization and helped showcase the best aspects of our brand during our IPO. I’m so grateful for her energy and enthusiasm over the past 9 months, and I wish her all the best. Given that Marketing is so important to our business, and our brand continues to be challenged, I have also decided to unify all marketers across Performance, Product, Rides, Eats, Safety, ATG, Freight, Nemo, and Employer Brand globally under Jill.”

Messina was hired after Uber’s former chief brand officer Bozoma Saint John stepped down in June 2018. Messina came to Uber after two years at Beam Suntory and 21 years with Coca-Cola.

The Week Hires SVP Marketing From Conde Nast

The Week, a news publication, hired Lisa Boyars as the company’s senior vice president of marketing, a newly created role.

Boyars comes to the company after spending the last two years at Conde Nast, most recently as VP marketing and brand development. In a previous stint Conde Nast she spent 11 years in various marketing positions. Boyars spent three years with Hearst Magazines as executive director of group marketing.

“I’ve always admired the editorial mission of The Week and believe that its consumer value proposition has never been more relevant. As news sits at the center of culture, thoughtful audiences crave trusted media sources who enable them to personalize their perspectives on the world, ” Boyars said in a statement. “I’m looking forward to collaborating with the team and our brand partners to evolve our positioning, presence, and impact in intelligent ways.”

WarnerMedia Entertainment Names A New CMO

Chris Spadaccini was named chief marketing officer of WarnerMedia Entertainment, Variety reported.

Spadaccini is a long-time HBO executive and started at the company in 1999.

In his new role, he will report to Bob Greenblatt, chairman of the company’s entertainment and direct-to-consumer business and be the chief pitchman for HBO and cable networks such as TNT and TBS and the company’s new streaming-video outlet.

Greenblatt said in a statment, “I’ve long been impressed with the quality and cutting-edge approach of the HBO marketing group overseen by Chris, and I was happy he was up for taking on our whole portfolio of linear networks and streaming platforms. In an environment where content volume is soaring everywhere, I’m confident that Chris — through his close working relationships with Casey Bloys at HBO and Kevin Reilly at the WarnerMedia networks and direct-to-consumer business — will make all our shows cut through the clutter.”

LendingClub Hires First Chief Marketing Officer

According to Crowdfund Insider, Alexandra Shapiro will become LendingClub’s first chief marketing officer. The peer-to-peer lending service hires Shapiro after she spent a year as CMO of Intercom.

Prior to that, Shapiro was CMO of Bigcommerce and spent over six years in senior marketing positions at PayPal.

Shapiro said in a statement, “While more and more companies are starting to pay lip service to financial health it is core to LendingClub’s business and mission and there is nothing more exciting as a marketer. I cannot wait to unleash the power of this iconic Fintech brand as we drive to help more everyday Americans get out of debt.”

Ruby Tuesday Welcomes Jenifer Boyd Harmon As A New CMO

Ruby Tuesday appointed Jenifer Boyd Harmon as the company’s chief marketing officer. 

She was previously senior director of advertising for Denny’s, an account director for Erwin Penland and has worked closely worked with brands like Firehouse Subs, Fatz Cafes, Smoothie King, El Pollo Loco, Hardee’s, Corona Beer and others.

At Ruby Tuesday, Harmon will be in charge of the company’s marketing strategy, customer experience and advertising efforts for their 486 restaurants located across the U.S. and worldwide.

Ruby Tuesday president Marty Ritson said in a statement, “Jenifer is a growth-oriented leader and the ideal person to further support our commitments to energize the Ruby Tuesday brand. Her ability to integrate the operational and customer-facing aspects of marketing makes her an invaluable addition as our team continues to innovate and evolve the Ruby Tuesday experience in line with our guests’ expectations.”

Channel 4 Hires A Chief Marketing Officer

On September 1st, Zaid Al-Qassab will take on the role of chief marketing officer for Channel 4.

Al-Qassab main task will be leading the broadcaster’s digital marketing strategy and he will report directly to chief executive Alex Mahon.

Al-Qassab previously served as a CMO at VC-backed startup, HouseTrip, and spent over 20 years at Procter & Gamble, holding a variety of senior marketing and operations roles, including a managing director role for P&G Health & Beauty Care in the UK and Ireland.

“I’m delighted he’s joining us at Channel 4 where he’ll play an integral role in ensuring our award-winning marketing becomes even more digitally focussed,” Al-Qassab said in a statement.

Sun Basket Appoints CMO

Sun Basket announced the appointment of Jessica Jensen as the company’s new CMO.

Jensen joins Sun Basket from Facebook, where she worked as the head of platforms, products and insights for the last five years. She also served as the global head of product marketing for Apple’s mobile advertising platforms and was the GM of Yahoo Health and Shine.

At Sun Basket, Jensen will concentrate on driving the company’s revenue expansion, growing the brand and developing strategic, omnichannel partnerships.

Jensen said of joining Sun Basket, “It’s an honor to join Sun Basket at such an exciting time in its history. With the best product and a massive addressable market, I see a huge opportunity for us to gain significant market share and create the category-defining company. We already deliver the best healthy meals in the country every day, and I can’t wait to lead our amazing marketing team as we expand our product offerings and deliver them to millions more people.”

Rostrum Records Promotes A Marketing Exec

Rostrum Records promoted Ryan Hobbs to vice president of marketing.

Hobbs will continue to report to Jonathan Partch, the label’s general manager, but in his new role, will manage marketing strategies across all projects.

Hobbs joined Rostrum Records in 2017 and previously served as a general manager at 222 Records and Last Gang Entertainment.

“I’m thankful to Benjy and Jonathan for the continued opportunities at Rostrum Records. Since I’ve joined the label, it’s been truly amazing to work alongside a collaborative team that truly supports my vision for the artists and music. I’m ecstatic about our current roster and what the future holds for our Company,” Hobbs said about his promotion.

Anthony’s Coal Fired Pizza Hires CMO

Anthony’s Coal Fired Pizza announced the appointment of Katie Knight as chief marketing officer.

Knight is joining Anthony’s from Total Wine & More, where she served as a vice president of advertising and marketing for over two years. Knight also was a CMO for Carrabba’s Italian Grill and a senior director of marketing at Miller Brewing Company, according to her LinkedIn.

“One of my proudest achievements has been to build an award-winning, profitable and reliable career reputation for playing crucial roles in market expansion, optimal branding and record-breaking revenue levels. My focus is to meet the goals and objectives of any organization with which I am associated,” her bio reads.

Etsy Welcomes New Chief Marketing Officer

Ryan Scott fills a newly created CMO position at Etsy, effective June 24. At Etsy, Scott will be responsible for the company’s digital marketing, advertising, brand, communications, market research and international growth initiatives, and will report to Etsy’s CEO, Josh Silverman.

He previously served as a chief marketing officer at Slice and SoulCycle and a co-CEO at Pond5.

“From my first conversations with Josh [Silverman] and the team, I was excited about the opportunity to help Etsy further grow its iconic, global brand. Etsy enables creative entrepreneurs to connect with buyers worldwide. I’m excited about the great possibilities to come, specifically related to supporting Etsy’s transition to full-funnel marketing as a key lever of growth,” Scott said in a statement.

Instagram Hires Head Of Marketing

Instagram announced the appointment of Gedioen Aloula as a new head of global marketing according to Bloomberg.

Most recently, Aloula worked as a head of marketing, commercial PCs at HP and served on the advisory board at FeedMob. He also was a VP, head of US consumer marketing and global head of digital strategy and capabilities at Visa.

Another ComScore Marketing Exec Leaves

Kathryn Bachmann, ComScore CMO of only a month, is reportedly leaving the company. ComScore’s VP of strategy, operations and corporate strategy also quit in May.

Frances Quattrocki, ComScore’s director of corporate events, said the following on the matter: “These are normal ebbs and flows of business, as we continue to provide our customers with excellent products and services.”

Bachmann joined ComScore in April and previously worked as a chief operating officer at Inc., managing partner at Growth Calculus and EVP, managing director/GM, Americas at MarketShare.

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