This week’s marketing moves include Netflix filling their chief marketing officer position, Kate Jhaveri leaving Twitch for a CMO role at the NBA, Showtime acquiring a new chief marketer, Brinks Home Security appointing a new CMO, executive-level departures at Reebok and QBE Insurance Group, Kim Hurwitz joining FITE TV and Sainsbury promoting Mark Given to CMO. 

Ex-BBC Marketer Fills Netflix CMO Role

Jackie Lee-Joe is relocating from London to Los Angeles to serve as Netflix’s new CMO, the streaming service announced today

Before her departure, she was CMO at BBC Studios since 2015. The role at Netflix was previously vacated by Kelly Bennett who left in March after 7 years with the company.

“I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,” said Netflix’s Chief Content Officer Ted Sarandos in a press release announcing Lee-Joe’s new role.

Lee-Joe will be in charge of overseeing Netflix’s marketing budget of $2 billion.

NBA Hires Twitch CMO Kate Jhaveri

The National Basketball Association has hired Kate Jhaveri as chief marketing officer, reports Bloomberg. She’s leaving Twitch after serving two years as CMO for the streaming platform.

Jhaveri will lead global marketing for the NBA while growing its development and esports leagues and enhancing consumer insights. She brings a wealth of digital experience to the role as a veteran of Silicon Valley.

Sainsbury’s Shuffles Marketing Roles With Integration

In the process of integrating the functions of Sainsbury’s supermarket with Sainsbury’s Argos, which was acquired in 2016, Mark Given has been promoted to CMO replacing Sainsbury’s former marketing director Gary Kibble.

Given joined Sainsbury’s as head of brand communications in 2013; Kibble has been with the non-grocery aspect of the business, Sainsbury’s Argos, for the past two years.
In a statement published to Campaign, a spokesperson commented on the integration: “Bringing together the two marketing functions is the natural next step as we bring the businesses and brands closer together.”

Kim Hurwitz Joins FITE TV

Digital streaming platform FITE TV announced the appointment of Kim Hurwitz to the position of CMO today. She is set to lead all marketing and branding for the combat sports streaming service.

Hurwitz recently occupied the position of chief marketing officer at Karate Combat. Prior to that, she served as an entertainment executive for DIRECTV and others.

Showtime Networks Appoints New CMO

Showtime announced today that Michael Engleman joins the company as chief marketing officer.

Formerly serving as CMO for TBS and TNT, Engleman will oversee Showtime’s marketing, advertising and digital media divisions. He succeeds Don Buckley who formerly occupied the role for eight years.

According to a statement from David Nevins, CCO at CBS and chairman, CEO at Showtime, Engleman’s “ability to thrive within the sensory overload of modern-day media on all platforms sets him apart, making him the ideal choice to articulate the next generation of Showtime Networks to all audiences.”

Brinks Home Security Taps New CMO

Chris X. Moloney brings his more than 20 years’ experience in executive marketing positions to his new role as CMO and SVP of e-commerce at Brinks Home Security.

Moloney joins the home security and alarm monitoring company after serving as CMO for Experian, Wells Fargo Advisors, TaxSlayer and Scottrade. His new position will have him focus on supporting the brand’s Authorized Dealers network while growing its e-commerce platform, according to the press release announcing his appointment.

“Brinks Home Security represents one of the top brands in the industry, with a great tradition of excellence and innovation, and is perfectly positioned to be the hub of the connected home and IoT revolution,” said Maloney.

Reebok’s Global Head Marketer Exits To Coca Cola

Reebok’s global head of marketing and brand management, Melanie Boulden, is vacating her role and joining Coca Cola’s Venturing and Emerging Brands (VEB) division as president and GM.

Boulden joined Reebok in April 2018 and served as SVP of global marketing at Crayola prior to that.

Matt Blonder, former Global Head of Digital, will take up her duties by filling the new title of VP, marketing & digital brand commerce.

First CMO Departs QBE

Australia’s largest global insurer QBE Insurance Group is seeking a replacement for departing chief marketing officer Bettina Pidcock, CMO reports. Pidcock joined QBE in 2016 and filled the newly created CMO role in 2017.

According to CMO’s reporting, Sarah Foale will act as CMO while a permanent replacement is sought.

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