This week in the world of marketing moves, Melissa Selcher replaces Shannon Brayton as chief marketing officer at LinkedIn, Keith Weed joins the board at WPP,  CBS selects Mike Benson as their new chief marketing officer, BET Networks names Kimberly Paige as EVP and CMO, Paramount hires Apple’s Danielle De Palma as EVP of domestic marketing and former Patrón Spirits and Grey Goose global CMO Lee Applbaum joins Surterra as chief marketing officer. Check back throughout the week for more updates.

Melissa Selcher To Replace Shannon Brayton As LinkedIn CMO

PR Week reports that Melissa Selcher is due to replace Shannon Brayton who is retiring from her position as chief marketing officer at LinkedIn.

The appointment of Selcher, who most recently served as VP of brand, communications and social impact, will be effective next year. She began at LinkedIn in the role of VP of communications and worked previously as VP and chief communications officer at Cisco Systems.

Keith Weed Takes A Spot On WPP’s Board

Newly retired veteran marketer Keith Weed will join WPP’s board as a non-executive director on November 1st, The Drum reports.

Weed, a world-renowned marketer and Forbes’ “most influential CMO” three years in a row, spent the last nine years as Unilever’s CMO and CCO. He is currently president of the UK Advertising Association and a member of several advisory boards, including that of Business in the Community, McLaren F1 and Grange Park Opera.

Moonpig Appoints Kristof Fahy As CMO

Gifting retailer Moonpig has named Kristof Fahy as chief marketing officer, according to reporting from Campaign.

Fahy most recently served as chief marketing officer at Checkatrade and also spent five years in the CMO position at William Hill.

Acoustic Names Its First CMO

Marketing cloud platform Acoustic has named its first chief marketing officer. 

Norman Guadagno joins the company from Carbonite, where he was SVP of marketing.

In Acoustic’s press release announcing the hire, Guadagno “helped [Carbonite] transition from a respected B2C brand to a leading B2B brand by leading the marketing integration of multiple acquisitions, driving double-digit pipeline and revenue growth and building a scalable B2B demand generation engine.” He also counts positions at Boeing, Nike and Microsoft in his two decades of experience as a marketer and strategist.

HSA Bank Appoints New SVP, CMO

Stephanie Meyer was named senior vice president and chief marketing officer at Milwaukee-based health savings account administrator HSA Bank.

Meyer ran her own consulting firm before joining the HSA Bank team, which worked with organizations like the American Medical Association. Prior to that, she served as CMO at Connecture. 

She brings more than 20 years of experience as a leader in healthcare and financial services to the appointment.

CBS Names Mike Benson CMO; CBS Marketing Head To Step Down

Mike Benson has joined CBS as president and CMO, while George Schweitzer, who has led CBS’ marketing since 1994, has been named chairman of CBS marketing. 

Schweitzer will step down to become a special advisor to CBS in this Spring.

Benson, who has been with Amazon since 2015, previously oversaw marketing for the ABC Entertainment Group as part of his 12 years with Walt Disney Co.

These latest executive shifts come at a time of deep leadership restructures as Viacom and CBS become reunited as part of the merger between these two corporations.

BET Networks Hires Kimberly Paige As EVP, CMO

Kimberly Paige is joining Viacom’s BET Networks as EVP and CMO, reports Deadline.

Paige has experience in marketing positions at Coca-Cola, Coty and Sundial brands and fills the position as BET Networks plans to unveil their BET+ streaming service this week.

Paige said of the role, “I’m honored to join BET Networks as we build upon the unapologetic service to the Black community alongside a legacy of delivering compelling content, experiences and engagement across the globe.”

Paramount Pictures Names New Domestic Marketing EVP

Deadline reports that Danielle De Palma has been named EVP of domestic marketing at Paramount Pictures. 

De Palma previously served as a senior executive at Apple overseeing video marketing, and prior to that was EVP of worldwide digital marketing and research in theatrical marketing at Lionsgate.

Surterra Wellness Enlists Lee Applbaum As CMO

Cannabis purveyor and lifestyle wellness brand Surterra announced today that Lee Applbaum will join their leadership team as chief marketing officer. 

Applbaum comes from Bacardi Global Brands Limited where he held the position of global CMO for Patrón Tequila and Grey Goose Vodka.

According to the press release announcing his new role, Applbaum received an Adweek Brand Genius award for in 2018 was awarded Business Insider’s “Most Innovative CMO” award.

Casey Richards Named SVP Of Marketing And Innovation At Maple Leaf Foods

Food product producer Maple Leaf Foods has named Casey Richards SVP of marketing and innovation at Maple Leaf Foods. 

Richards will lead the company’s innovation efforts while overseeing the pastry business, a continuation of his duties from his tenure as the company’s VP and GM of pastry.

MedPower Hires Former SiriusXM Executive

MedPower, a cloud-based learning service provider, has tapped former SiriusXM marketer Matt Downing as its chief marketing officer. 

Prior to his post at SiriusXM, Downing served as VP of marketing at DIRECTV.

In a statement announcing the appointment, MedPower’s CEO noted that Downing’s “expertise in customer acquisition, retention and content marketing will enable MedPower to take full advantage of the fast-growing opportunities we see in the Healthcare industry and beyond.”

Check out our careers section for executive job openings and to post your own staffing needs.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, Septenber 20. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

Global CMOPopeyes Louisiana Kitchen, Inc. Miami, FL
Vice President, Film MarketingNew York UniversityBrooklyn, NY
Chief Communications And Marketing OfficerUC San DiegoSan Diego, CA
Senior Vice President Of MarketingClear Channel OutdoorNew York, NY
SVP–Creative MarketingWalt Disney TelevisionBurbank, CA
Vice President, Marketing Int’l International Distribution And ProductionsSony Pictures Entertainment Inc.Culver City, CA

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