This week in marketing moves, The IRONMAN Group, a Wanda Sports Group company, names a new CMO; former Moosejaw marketing executive, Dan Pingree, joins Park West Gallery as CMO; Monkey Knife Fight, a fantasy sports platform hires former Nike VP; Iliana Williams joins Oak Street Funding as chief marketing officer; The Meatless Farm Co. acquires a new CMO and Karen Walker joins Intel as senior vice president and CMO.
The IRONMAN Group Names Ellen Newberg As Chief Marketing Officer
Almost a week before The IRONMAN annual World Championship in Kailua-Kona, the company announced the appointment of Ellen Newberg as the company’s new chief marketing officer.
Newberg joins The IRONMAN from Professional Bull Riders (PBR), where she held several executive marketing roles for nearly ten years, most recently as CMO.
In her new role, Newberg will be in charge of the event marketing, including IRONMAN, IRONMAN 70.3, Rock ‘n’ Roll Marathon Series and the Epic Series.
Matthieu Van Veen, chief revenue officer for The IRONMAN Group, said about the new addition to the company’s marketing team: “[Newberg] has deep firsthand knowledge of our athletes and demonstrated years of success in sports and entertainment marketing. She is a proven leader and will be able to contribute immediately to the success of our events through event marketing and programs.”
Former Moosejaw CMO Appointed Chief Marketing Officer For Park West Gallery
A privately-owned art dealer, Park West Gallery, tapped former Moosejaw CMO Dan Pingree as chief marketing officer. Pingree has almost 20 years of experience leading digital marketing, e-commerce and product teams.
“Over the past 50 years, Park West has built an amazing brand story, and Dan is the ideal person to help us tell that story to the world. He brings with him a unique [skill set] and understanding of digital marketing and e-commerce, and has a strong track record of building and developing robust teams, which makes him a tremendous addition to Park West,” said Park West Gallery Founder and CEO Albert Scaglione.
Oak Street Funding Names New CMO
A First Financial Bank company, Oak Street Funding, hired Iliana Williams as chief marketing officer to replace Sharon Robbins who is retiring from the role.
Williams previously held marketing roles at MasterCard Worldwide, GE Finance and Procter and Gamble. At Oak Street Funding she will be responsible for the marketing and communications direction of the company to drive further growth.
“I’m thrilled with this opportunity with Oak Street, its talented marketing team and to be able to spend time with Sharon which will allow for an extremely smooth transition. I look forward to the challenge of taking the organization to the next level while also taking pride in working for a company that recognizes the value of building quality relationships with their employees, customers and the communities they serve,” Williams said.
Former Head Of Global Digital Brand Innovation At Nike Joins DFS Platform As CMO
The North American fantasy sports platform, Monkey Knife Fight, tapped Danny Tawiah as CMO.
Tawiah previously held the role of head of global digital brand innovation at Nike, where he was responsible for Nike’s largest global digital brand campaigns, such as the 2010 FIFA World Cup (South Africa), 2012 Olympics (London) and 2014 FIFA World Cup (Brazil).
At Monkey Knife Fight, Tawiah will be tasked with building a brand from the ground up. He said on the matter: “From the moment I met the MKF team and heard their vision, I knew this was a team I could work well with and together we could do something special. This is a brand that is only just beginning to scratch its true potential. I’m excited
Lone Thomsen Named Chief Marketing Officer For The Meatless Farm Co.
This week, The Meatless Farm Co. announces the appointment of Lone Thomsen to the role of chief marketing officer.
Thomsen joins The Meatless Farm Co. from The Coca-Cola Company, where she served as head of media and connections strategy and IMC lead, portfolio expansion, for The Coca-Cola Company, Western Europe. Prior to that, Thomsen held global strategy roles in several media and advertising agencies.
At The Meatless Farm Co, she will be tasked with the international expansion of the company, as well as its strategic growth.
“It’s fantastic news that Lone is joining the Meatless farmers. It’s such an important time in the company’s evolution as the global market heats up. Lone has been a strategic advisor to us since launch and as chief marketing officer, her experience, knowledge
Karen Walker To Join Intel As Senior VP And CMO
Former Cisco CMO Karen Walker will join Intel as senior VP and CMO, effective October 23, where she will lead the company’s global marketing team to build and strengthen Intel’s brand and be responsible for growing demand for Intel’s products and solutions worldwide.
Intel’s CEO Bob Swan said about Walker’s appointment: “Karen is a truly a world-class CMO. She has deep experience with many of our most valued customers and a keen understanding of what it will take to play an even larger role in their success. We are excited to have Karen on our leadership team.”
FMG Welcomes Industry Veteran Andrew Lipman As CMO
Campaign US reports that Future Media Group Inc. hired Andrew Lipman as the company’s new CMO.
According to Lipman’s LinkedIn, he spent four years as global communications director at Cadillac before joining FMG. Previous to that, he also served as a general manager at Audi of America and as a vice president at Ketchum.
Warner Bros. Pictures Welcomes Former Disney Exec As SVP, Marketing EMEA
Charlie Coleman, who spent more than 20 years at Disney, most recently as a VP and managing director, franchise management, was named senior vice president of marketing EMEA at Warner Bros. Pictures.
Coleman will lead Warner. Bros. EMEA development and campaign oversight, oversee the regional marketing team including strategy, media, digital, publicity and creative. He will report to Julien Noble, executive vice president, international marketing.
“Charlie is a highly experienced marketing executive, incredibly creative with an amazing track record. We’ll look to his expertise to help us continue to push our strategic approach for our marketing campaigns. I’m excited for him to join us, he will be an incredible addition to our Warner Bros. team,” Noble said.
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