Belgian beer band Hoegaarden is asking consumers to relax this Spring Break, drawing a parallel between a slower pace of life and the brand’s double fermentation process. As motivation, the brewery will send four consumers to its home town and pay them to enjoy the sights.

Between April 17-22, consumers who are at least 25 years old and available to travel between May 11-15 can enter via a microsite. The “Slowed Down Spring Break Package” will give two winners and their guests travel and accommodations to Hoegaarden, Belgium, along with $1,445 to spend.

The number “1145” is significant because it is the year in which Hoegaarden was founded. Unlike its fellow Anheiser-Busch brand, Bud Light, Hoegaarden really was brewed and consumed in Medieval times.

Hoegaarden’s Slowed Down Spring Break Package is in line with how much some Americans are willing to spend. According to a 2019 survey by Nerdwallet, one in three Americans will pay for a Spring Break trip with a credit card this year and plan to charge, on average, $1,308.30.

Hoegaarden cites a 2018 study by Offers.com that indicates half of the respondents (aged 18-34) plan on taking Spring Break, but 65 percent of them did not plan on slowing down and relaxing.

The brewer likens the idea of slowing down to its brewing process in which the beer “rests” for two weeks after the traditional brewing process is finished.

“In our quaint village in Belgium, you’ll find an overflow of green spaces, charming cafes, and of course, our famous wheat beer,” says the brand on its microsite. “Here, life moves a little slower, beer is brewed a little longer, and we prioritize conversation over WiFi connection.”

AB InBev reported revenue growth of 4.8 percent in 2018. The company is releasing low and non-alcoholic options for Budweiser and Hoegaarden, especially in India where alcohol has been banned near highways and taxed heavily.

Despite being the largest brewer in the world, AB InBev is not immune to a downturn in sales. According to Nielsen, 2018 in-store dollar sales for beer were down 0.1 percent YoY. This is, in part, to changing tastes among young consumers, who are growing fond of craft beers and hard alcohol.