Honda embraces the power of emotional storytelling in its new brand campaign “Safety for Everyone” and releases a series of stories narrated by real Honda customers who were involved in major car accidents, but were saved by the cars’ high safety performance.
The stories featured in the new social video initiative are taken from social media posts and letters that were sent to Honda from customers. For example, one of the stories used in the campaign was shared on Facebook by the customer, Nicole Hart, who in April 2019, reached for a tissue while driving her 2018 HR-V and drifted into oncoming traffic.
“I am grateful to those who designed and engineered my Honda HR-V. The amount of consideration Honda puts into the safety of each and every vehicle they put on the road makes all the difference,” she shared. “Not only did I have a guardian angel the day I crashed, but I had a Honda.”
The initiative aims to promote Honda’s safety features, including a cloud-based connected car system–HondaLink; HondaLink Assist, which is an additional new feature available on HR-V EX and above, that helps request emergency assistance for drivers, as well as Honda’s front passenger airbag technology.
“The Safety for Everyone Customer Stories” campaign builds on the central safety themes from the video spot that launched in September.
Also, as a part of the ongoing campaign, the company will release additional videos in the “Safety for Everyone Customer Stories” series in the coming weeks, offering on-screen interviews with family members impacted by the safety and well-being of a Honda customer who suffered collisions.
“Safety for Everyone represents Honda’s unique approach to vehicle safety and vision for a collision-free mobile society where its customers and everyone sharing the road–pedestrians, motorcycle riders, cyclists and occupants of other vehicles–can safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives lost each year in the United States due to motor vehicle crashes, Honda is committed to developing and deploying advanced passive safety and active safety systems that help protect passengers in a wider variety of collision scenarios, such as the recently announced new front passenger airbag technology designed by Honda engineers,” the company said in a press release shared with AList.