Hyundai is celebrating Pride month with a three-episode branded series, “OUT For Greatness.” The videos feature three vibrant LGBTQ leaders and three up-and-coming filmmakers, exploring their personal stories while also commemorating the equal rights movement.
Released on Hyundai’s YouTube, the first episode is a nine-minute video starring international drag sensation Shangela (RuPaul’s Drag Race), and comedian Kevin Yee. The two meet at a restaurant and share their coming out stories with each other, as well as how they’re using their platforms to progress the community. After a few minutes of chatting, Shangela tells Yee she’s taking him shopping. The camera pans to the pair getting in Yee’s Hyundai and driving to a vintage clothing store while discussing the 50th anniversary of the Stonewall riots. Upon reaching their destination, it’s a feel-good fest as they try on different items. When finished shopping, Shangela asks Yee about their bags, “Is all of this even going to fit in your car?” To which he responds, “Yeah, wait until you see my trunk—of my Sonata.”
“Hyundai is proud to partner with some of the biggest names and best talent in the LGBTQ community to develop this innovative content series. Hyundai is a company that places a high value on diversity and we stand together with the community to drive inclusivity and acceptance for all,” said Dean Evans, CMO, Hyundai Motor America.
Hyundai will roll out the remaining two episodes over the coming weeks, and all three episodes will be shown at Outfest Los Angeles, for which Hyundai is the exclusive automotive partner.
The company has a long history of supporting the LGBTQ community and is executing numerous activations to show its commitment. In October, the brand will celebrate Hyundai Spirit Day in honor of national coming out day and anti-bullying. Year round opportunities are also available through Hyundai’s internal resource group, Drive: Equality, which supports an inclusive work environment for all LGBTQ Hyundai employees.