This week: executive shakeups as TickX and Katz Media Group bring on a chief marketing officers, Industrial Light and Magic promotes a vice president of marketing, Gold’s Gym elevates a new marketing leader and others.

Paul Kirwin Joins TickX As CMO

UK-based event discovery platform TickX has appointed Paul Kirwin as its first-ever chief marketing officer, ahead of its planned expansion into the continental European market.

“We couldn’t be happier that Paul has joined the TickX team,” said Steve Pearce, TickX CEO. “Marketing will play a key role in taking TickX to the next level as we target rapid international expansion in the coming months and we’re pleased to have hired one of the best marketing professionals in the country to help achieve our goals.”

Kirwin joins the company from PureGym, where he created and led the startup’s marketing team for six years.

ILM Promotes Gretchen Libby To Vice President Of Marketing And Production

Industrial Light and Magic has appointed Gretchen Libby to the role of vice president of marketing and production, overseeing client marketing and strategic relationships.

“Gretchen is a key member of our executive team and has been instrumental in numerous strategic initiatives in recent years, from marketing the studio to our global expansion,” said Lynwen Brennan, Lucasfilm’s general manager. “She brings depth of production understanding that is prized within the company and continues to be invaluable to our clients.”

Libby has been with ILM for over 20 years, first as a production manager in 1997.

Katz Media Group Appoints Stacey Lynn Schulman CMO

Stacey Lynn Schulman has been promoted to chief marketing officer of Katz Media Group, set to lead the company’s insights team and strategy.

“Stacey is a well-respected, thought-leader that brings an incredible amount of enthusiasm, vision and insights to our industry. She has her pulse on the ever-changing media landscape and is always ahead of the game when it comes to consumer and media trends,” said Mark Gray, CEO of Katz Media Group. “As Chief Marketing Officer, Stacey will help us solidify Katz’s position as the pre-eminent local media solution provider for national brands.”

Schulman first joined the company in 2014 as executive vice president of strategy, analytics and research.

Pinnacle Hires Promotes Peter Lyle To Executive Vice President Of Marketing

Appending “executive” to his title, Peter Lyle is now executive vice president of sales and marketing for Pinnacle Climate Technologies.

“Peter’s focus, passion, and results orientation will serve him well with these additional, new responsibilities,” Ron Ten Berge, Pinnacle’s CEO, stated. “Peter has continuously demonstrated a customer and consumer-first orientation, built strong customer relationships, and has delivered consistent business growth year over year.  Peter will now be leading the global sales and marketing strategy.”

Lyle has been with Pinnacle for eight years, most recently as vice president of international sales.

The Rest Of The C-Suite

Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, May 11. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at [email protected].

Allegro Hires Michael Schwartz As Chief Marketing Officer

Commodity management software provider Allegro Development Corporation has appointed Michael Schwartz to the role of chief marketing officer.

“Michael has a proven track record of success, and I’m extremely excited to have him join the Allegro family,” said Frank Brienzi, CEO of Allegro. “His extensive leadership experience in the ETRM and CTRM software market makes him a strong addition to Allegro’s executive team; and I look forward to working with him to continue furthering our global marketing initiatives.”

Schwartz joins Allegro from Eka Software Solutions, where he served as executive vice president and chief marketing officer.

Gold’s Gym Promotes Dave Reiseman To CMO

Dave Reiseman is rising in the Gold’s Gym hierarchy, achieving the level of chief marketing officer.

“Dave has been one of the Gold’s Gym brand’s biggest champions for many years and brings exceptional leadership skills, passion and creative vision to the role,” said Gold’s CEO Brandon Bean. “He has been instrumental in bringing the new Gold’s Gym Experience to life and creating a high-energy, service-driven marketing department that’s focused on growing our business and supporting our team members, franchisees and members around the world.”

Reiseman has been with the Gold’s Gym marketing team for 15 years, most recently as vice president of marketing and brand communications.

Akeneo Hires Christel Billault As Vice President Of Marketing

Product information management solutions provider Akeneo has appointed Christel Grizaut Billault vice president of marketing, seeking to assist the company expand in Europe and North America.

Billault joins the company from Acronis, where she held a series of senior marketing roles.

Ryanair Elevates Chiara Ravara To Head Sales And Marketing

Budget airline Ryanair has appointed Chiara Ravara head of sales and marketing, a promotion from her prior role of senior sales and marketing manager.

“We are pleased to promote Chiara Ravara to Head of Sales and Marketing as she brings considerable experience and industry knowledge to this key role,” said Ryanair’s marketing operations director, Matthias Wenk. “Chiara will spearhead the efforts of the Sales and Marketing team as we continue to roll out our latest ‘Always Getting Better’ customer experience improvement program, and grow traffic, routes and tourism across Europe.”

Ravara has been with the airline since 2014, joining from Italian firm Aviareps.

Nicole McInnes Joins OVO As CMO

After six months as Woolies’ marketing director, Nicole McInnes has joined OVO as its first-ever chief marketing officer.

“I’ve known Nicole for many years. It was her experience inspiring consumers on behalf of digital native companies that were pioneering machine learning algorithms that convinced me she was right for OVO,” said Matt Jones, the company’s CEO. “I’ve been after her to join since this business was just a concept. I have never met a marketer who matches commercial acumen and analysis with creative passion the way Nicole does, which is exactly what we were looking for in a CMO.”

McInnes ran Woolies’ e-commerce marketing during her tenure there, experience she will bring to OVO’s digital business.

Superior Communications Appoints Scott Shanks CMO

Retail and supply chain solutions provider Superior Communications has promoted Scott Shanks to CMO, a newly created position.

“Scott’s industry experience and retail background has been influential in maintaining our strong financial, operational and logistical scale while enhancing our service offering to better support all channels, customers and suppliers,” said Jeff Banks, Superior’s president and CEO. “We are excited to have Scott as part of the Superior leadership team and look forward to his continued contribution to the business.”

Joining Superior in 2015, Shanks was previously senior vice president of indirect distribution.

Globe North America Re-Hires Eric Tomlinson To Marketing Director

Clothing brand Globe has brought Eric Tomlinson back into the fold as marketing director, where he will manage the brand’s North American marketing initiatives.

“Eric is a multi-dimensional talent, that brings years of industry experience back to Globe and we’re stoked to have him driving our marketing efforts here in North America,” said Gary Valentine, Globe North America’s COO and president.

Tomlinson returns to the surfwear brand after a two-year hiatus at Surfline/Wavetrak, where he served as executive producer of content partnerships.

Dick Clark Productions Promotes Three Marketing Executives

Rika Camizianos, Magdalena Mango and Michael Nieporent are all rising up the Dick Clark marketing executive ladder, each receiving promotions. Camizianos has been elevated to vice president of creative content and post production, Mango to vice president of brand strategy and integrated marketing and Magdalena too vice president of brand, marketing and digital strategy.

Kevin Mallon Joins Echelon As Marketing Director

Echelon Investment Partners has created the role of director of marketing, tapping Kavin Mallon for the position.

“We are thrilled to have Kevin join our growing and talented team to bring our unique offering to the institutional investor community for the first time,” said Charles Britton, founder and CEO of Echelon. “Kevin is an accomplished business development professional with a demonstrated track record of working directly with emerging managers to help plan and execute an effective marketing strategy.”

Mallon most recently served as marketing director for Old Hill Partners.

JMH Premium Promotes Laura Guthrie To Director Of Marketing

Flavor solutions provider JMH Premium has promoted a handful of female executive leaders, including Laura Guthrie. She assumes her new title of director of marketing after leading a substantive rebranding effort last year.

“Her excellent work on installing our new Sales CRM Sales Management tool has been particularly effective in the support of our sales process restructure,” said Kevin Dulin, CEO of JMH Premium.

Guthrie joined the company in June of 2017.

Xometry Appoints Two New Marketing Vice Presidents

Aaron Lichtig and Danny Chang have joined manufacturing platform Xometry as vice president of growth marketing and vice president of relationship marketing, respectively.

“Aaron brings deep digital and growth experience from Google and P&G, and Danny has tremendous marketplace expertise, including his GM role at eBay Motors,” said Bill Cronin, Xometry’s senior vice president of sales and marketing. “Both will be key leaders in helping Xometry continue to exceed our business objectives while building strong customer and partner relationships.”

Lichtig joins the company from Partnership for a Healthier America, and Chang, prior to consulting with Xometry for several months, led product marketing for CEB Inc’s technology, government and events businesses.

Old Republic Promotes Lorna Mello To Senior Vice President of Sales And Marketing

Lorna Mello has earned a “senior” prefix to her previous title of vice president of sales and marketing, where she will oversee the company’s efforts to better align its sales and marketing objectives with its overall business strategy.

FracTEL Names Adam Hoffmann Chief Marketing Officer

Telecommunications company FracTEL has appointed Adam Hoffmann as CMO to lead the firm’s company and product marketing initiatives.

“Adam’s mission is to leverage FracTEL’s incredible infrastructure, identify our next generation of product solutions, and implement marketing strategies that showcase the unique ways we partner with our clients to drive success,” said Michael Crown, the company’s president. “The addition of Adam to our team truly demonstrates our continued evolution and commitment to excellence.”

Previously, Hoffmann served as a marketing consultant, assisting FracTEL in its own marketing efforts throughout 2017.

Henry Drummer Joins Bank Of Ireland As CMO

Bank of Ireland has appointed Henry Drummer as chief marketing officer, the firm’s first.

“Henry brings a wealth of marketing experience in consumer, digital and business-to-business marketing,” said Francesca McDonagh, Bank of Ireland’s group CEO. “Leading a Group marketing team, he will drive the development of a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which it operates.”

Prior to joining Bank of Ireland, Drummer served as group marketing director for consumer and business at Eir, leading the company’s rebranding project.

Mobvista Taps Ramon Zhu As AI Vice President

China-based adtech firm Mobvista is expanding its artificial intelligence team, appointing Ramon Zhu as vice president of AI and machine learning.

“With so much of the online economy dependent on advertising, digital marketing is always looking for new and better ways to serve the right ads to the right consumers. That’s why ad tech companies are at the forefront of developments in AI and smart algorithms,” said Mobvista’s Founder and CEO, Robin Duan. “With Ramon on board, I believe Mobvista will continue to be one of the leaders in this race, and both our business and our customers’ campaigns will hugely benefit from his expertise.”

Zhu was the cofounder of, China’s answer to Google after the search engine withdrew from the country in 2010.

Thea Beckman Signs With Fusion Bank As Content Director

Legal-cannabis financier Fusion Bank has hired Thea Beckman as its content director, leading both the company’s public-facing content and marketing production.

“I’m extremely excited about the work I will be doing with Fusion Bank, especially since this organization is blazing fresh trails,” said Beckman. “We have a real chance here to change the face of the legal cannabis industry, not only for the licensed businesses that are struggling against federal prohibition but also for the patients and researchers.”

Beckman joins Fusion Bank from WorldClass Brand Management, an internet markeitng and e-business consulting firm.

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