Ayzenberg Group is launching its 2012 [a]list summit series that will examine the growth of social media in videogames. The first of three summits under the banner “The Consumer Courtship,” this first one titled “Getting Acquainted” focuses on where the social game market is headed, and how game makers and marketers are increasingly relying on social media for audience acquisition. It will take place February 23, at RF80 Robert Fountain Studio in San Francisco.
The keynote will be given by Michael Pachter, Managing Director of Equity Research at Wedbush Securities, who will talk about the role of social gaming and its relationship to all platforms. A panel, focusing on core social games, will feature John Getze, VP of Marketing at Kixeye, and Leo Olebe, Senior Director of Global Product Marketing at Kabam, joined by moderator Dean Takahashi (lead writer at VentureBeat) to discuss the next big trend in social games and what it means for audience acquisition and player retention.
Tabitha Hayes, Director of Online Marketing for Electronic Arts will chat with Keith Pape, VP of Social, Mobile and Emerging Media at Ayzenberg Group about social marketing for game brands. Finally, Dan Webster Enterprise Accounts manager at HootSuite and analytical expert, joins Rebecca Markarian, Director of Social and Emerging Media at Ayzenberg Group, to shed light on all of the numbers you can gather and which ones can be the most useful in a discussion of social marketing and game brands.
For more information on [a]list summit San Francisco, please visit ayz.me/alistummitsf2012. {link no longer active}
