Seven Content Strategy Tips

If you’re not always looking for ways to better promote your product pages and increase sales, you’re not the brand manager most companies are looking for, according to Search Engine Watch. They’ve pulled together some tips to do just that, and while you may already do some of these it’s always good to make sure you’re not missing something.

1. Always Opt For Unique Content

Don’t just take content from somewhere else; if you do you’re not likely to get high search engine rankings. It’s all about unique content to get good organic traffic.

2. Encourage User Reviews

These are reassuring to other users, and they provide unique content to your site (see number 1).

3. Unique Images

If this is the only place people can find a certain image, they will beat a path to your web site.

4. Think About Including Videos

If you don’t have videos, look at adding some. Zappos has thousands of videos using staff members to demo shoes, and it’s boosted conversions by 10 percent.

5.Link To Related Content Elsewhere On Your Site

You can be a great traffic provider to other sections of your site, and provide more value to people at the same time.

6. Add a Product FAQ

Sometimes people can’t find the info they are looking for just by reading a product description, and this is another way to capture their interest before they leave a site.