Social and mobile games are becoming a large part of the gaming industry. However, Activision CEO Bobby Kotick doesn’t see as much potential in these areas, at least for right now.
“We don’t view the App Store as a really big opportunity for dedicated games,” said Kotick, adding about social games, “It’s a different question assessing it as a business opportunity. Right now we don’t see an opportunity for us to participate in that market.”
Kotick sees more opportunities in World of Warcraft and Call of Duty. “The place where you have the opportunities for growth is within the communities of franchises we control,” said Kotick.
While Star Wars: The Old Republic is considered by many to be a potential rival to World of Warcraft, Kotick does not seem overly concerned. “I can’t say that we’re hugely concerned about that… the audience for ‘World of Warcraft’ is a pretty committed group of players,” said Kotick, adding about the shrinking music genre: “It’s a challenging business right now… I think that we have some work to do in figuring out new pathways to innovation.
Source: Reuters
