Rubicon Project today announced the release of Permission Control 2.0, a new technology program designed to help publishers take better control of their ad inventory. Using a web-based dashboard, advertisers can set parameters for their partners for ad networks, exchanges and demand-side platforms.
“The market currently lacks rules around transactions between publishers, demand partners and their advertisers,” said Rubicon COO Craig Roah. “This lack of clarity around the rules of engagement has led to price erosion, data leakage and channel conflict within the market. … We are committed to providing publishers with transparent, efficient and safe access to all sources of demand to best monetize their ad inventory.”
Source: Ad Week {link no longer active}
