Nielsen’s most recent Global AdView Pulse report said that ad spending was up 12.5 percent worldwide over the first quarter last year. The global ad spending at rate-card values rose to $110 billion during the same period.
Latin America, India, and China all saw the most significant gains year on year, with 48 percent, 34 percent and 18 percent. More established marketing regions also did well, but not on the same scale; Europe rose 7 percent, the U.S. saw a 4 percent gain and Japan spending was flat.
Both the Vancouver Winter Olympics and run-up to the World Cup drove marketing worldwide, with television spends up 16 percent over the same period in 2009. Despite problems for newspapers and radio ads, both saw 10 and 9 percent growth during Q1 2010. Magazine marketing declined 7 percent and Internet spending rose 12 percent. Spending for automotive companies, notably, increased 19 percent during this period.
