Adidas has been preparing an augmented reality campaign for its Originals shoe line, one where codes will unlock online games where the shoes themselves are used as controllers.  According to game blog Game Culture, Adidas is packaging one model from the line with a videogame mimicking old-school console games.  Adidas new ZX500 shoes are based on a design the company introduced in the eighties.  Fitting to its origins, the shoe model has its own game in ZX Runner, a side-scrolling platform game entirely inspired by 8-bit console games from the era.  Game Culture says in addition to being available to play online, Adidas is including a USB drive containing the game with the shoes.  Read more at Game Culture.