According to a report from consulting firm PwC, ad spending online will be $5.9 billion in 2017 but despite the explosion in popularity and availability of online content, ad spending for TV will be at $81.6 billion. While YouTube and other video sharing services are pulling in record amounts of money from advertising on their sites, many advertisers are having an unwillingness to move from television to experiment with online advertising.

The cost of advertising on both TV and on the internet is growing as advertising budgets are being spread across both mediums. Even still, there is an odd disconnect as internet video continues to grow rapidly and reach wider audiences than TV. Moving into the future, eventually advertisers might see the potential in web advertising, as TV viewership dwindles and online video sites boom.

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