Today’s AFK is a colorful look at the world of Play-Doh and gives us a very creative yet disconcerting look at the non-toxic children’s clay.

From UglyDoggy:

Probably the most clever campaign I have ever seen for a product like Play Doh. And the cutest one, in a “Tim Burton” sort of way. These ads talk to parents directly, reminding them -at the same time- about the thousand of possible things you can make with the product but, even more important, it also reminds them about how safe it is to play with it.