Celebrities such as Alicia Keys, Lady Gaga, Justin Timberlake and Usher have joined together in a unique social network charity campaign. On Wednesday, they will sign off of social networks like Facebook and Twitter for Digital Life Sacrifice, where they will also appear in videos in coffins, and will only sign back on when $1 million is raised for Keys’ charity to support AIDS victims in Africa and India.

“It’s so important to shock you to the point of waking up,” Keys said. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”

Source: AP