Amazon UK has lowered the price of the Wii U, perhaps due to generally low sales and public perception. The 32 GB Premium console now retails for £199.00, or around 300 U.S. dollars. The 8 GB basic console was also given a price cut and now costs £149.00 pounds, or around 230 dollars stateside.
It appears that Amazon UK’s price cut doesn’t come from Nintendo. On Amazon’s US site and other major retailers across the US, the price of the console remains where it has been since it was first released at $349.99 for premium and $299.99 for the basic system.
The cut puts pressure on other UK retailers to follow suit, but it remains to be seen if sales will jump enough to create such pressure. This price cut could be a harbinger of the holiday season as Nintendo’s two new competitors, Xbox One and PlayStation 4, hit shelves in November. Many analysts believe Nintendo will be forced to cut Wii U prices in order to boost sales against the aggressively priced PlayStation 4 base model, which will retail at $399.
Source: MCV
