took the wraps off of their higher-resolution Kindle Fires on Thursday. This includes a 4G-ready version for $499, a Wi-Fi version is $299, while the original version of the Fire will retail for $159.

Additionally, the company showed off a “paperwhite” e-reader with a better screen and longer battery life, demonstrating their commitment to that category. There will be a 3G version for $179 starting in October, along with a Wi-Fi only version for $119, and the cheapest one at $69, undercutting the cheapest Barnes & Noble Nook.