Angry Birds is a huge hit in the West and now Rovio is turning their eyes towards the untold millions of consumers in China. In order to combat piracy, they’re looking to make it a significant brand in China and elsewhere.
We are betting everything on Angry Birds, said Rovio CEO Peter Vesterbacka at Casual Connect in Seattle. We want to be the first entertainment brand with a billion fans. That will take us two or three years to do. Next year, we want to be the leading entertainment brand in China.
You can t really fight that except by making better products than the copies, admitted Vesterbacka. Instead of sending lawyers, we are building products. It s not all about monetization now. It s about keeping the fans coming back and building the brand.
Source: VentureBeat
