Swrve has announced that it has raised $6.25 million in a new round of funding led by Atlantic Bridge Partners and Intel Capital. The mobile and social app analytics firm will use the funding to expand globally within the mobile space.
“This funding round puts us in an outstanding position for growth,” said chief executive officer Hugh Reynolds. “Swrve already has a number of blue-chip clients experiencing outstanding return on investment from our product. We’re handling over a billion events per day, and we know the product has what it takes. We just need to tell the world. This funding gives us the opportunity to do just that.”
Swrve says its service processes more than a billion events each day with the incoming Swrve Campaign Tracker allowing clients to track the return-on-investment on new user acquisition. “It’s no longer good enough to simply pay a fixed sum for a certain number of new users. Campaign Tracker finally enables our customers to know how valuable each customer is – and as a consequence, which sources and campaigns are paying their way,” noted Reynolds.