With information and entertainment so readily available to consumers these days, it can often be a challenge for users to have the time to spend time with everything they want to. That’s the way that Nintendo of America President Reggie Fils-Aime sees it, with competitors everywhere.

“It’s all about time,” said Fils-Aime. “I compete with Zynga, I compete with surfing the net, I compete with the newspaper.”

“While Nintendo has done pretty well for itself, that doesn’t mean that they aren’t looking over their shoulder at Apple and the strides they’ve made with gaming apps. Do I think that in the near term they can hurt us more than Microsoft? Absolutely,” said Fils-Aime.

Source: Forbes