Apple has filed a patent for ad-supported devices that deliver free content but test users to make sure the ads are being noticed, reports NY Times. The patent filing outlines technology that pushes ads to any device with a screen then prompts users to respond in various ways to end the message. If the user fails to respond the calls to action get more complex, such as requiring entering the advertised brand’s name. Inventors at Apple have said they designed the tech to possibly introduce free or cheap devices to consumers willing to accept frequent advertising. If consumers find they can’t endure the ads, the devices would have a payout option to make them ad-free. NY Times says Steve Jobs name is listed on the patent filing, a rarity for Apple patents. The media outlet also questions whether the pushy advertising model in Apple s devices would affect the brand s standing among its loyal base. Read more at NY Times.