With RIM focused internally on trying to right its own ship, Apple is taking aim at their business user base. They recently took out a back cover ad for The Economist promoting iPhone business apps along with a website highlighting the iPhone business functions.

Apple chief operating officer Tim Cook has made no secret his company’s ambition for business usage, noting that iPhones are used by 88 percent of Fortune 500 companies, with 75 percent using iPads. In response to flagging results for RIM, most shareholders want an independent chair of the board.

It’s going to be feistier than normal because of where the stock is and everyone is pushing for them to split the CEO and chairman roles, Avian Securities analyst Matthew Thornton wrote in a research note.

RIM is expected to announce updated sales figures of their PlayBook tablet and could go a long way towards demonstrating the QNX OS on its traditional smartphones. What this company needs to do, as quickly as humanly possible but in a well-executed manner, is launch their next-gen operating system for smartphones, Daniel Ernst, an analyst at Hudson Square Research, said in another note to investors.

Source: Toronto Star