Ubisoft released this cinematic trailer for the follow-up to its 2007 blockbuster. The publisher has to know there is a lot to communicate to new and old fans alike, with this sequel to Assassin’s Creed delivering a completely new character and premise as well serious enhancements to its stealth-action game play. Imagine it this way. Marketing has bullet points to hit with the trailer to lay the groundwork for its ad blitz. Sales has to take this thing on the road and let it convince retail partners it s a follow-up worthy of its brisk-selling predecessor. Meantime, as much as PR can leverage the AC brand to shoehorn this into sites, they still need to wow media outlets and contacts who are indulging in epic content of all kind in the run-up to the Holidays.
Ubisoft’s trailer nails it on all fronts. From a stylistic standpoint, it s what it needs to be as Hollywood slick and artistically executed. As for covering everything else, watch it and pay attention to how masterfully it moves along and crescendos emotionally while you re getting to know the new character, new premise, game play and new features. What a way to sell the sell-sheet.
Watch the trailer at GameTrailers.
