THQ tapped Ayzenberg to construct a social network element for WWE All-Stars. The design of the Facebook component allows users to pit their favorite WWE wrestlers of all time in custom matches.
Users vote for their favorite wrestlers, determining a victor by choosing various moves. Participants were offered loot in the form of downloads and achievements and after every match, players would return to vote on a new set up, guaranteeing continued user participation.
Find out more at ayzenberg.com.
