Banner ads are one of the omnipresent means of online advertising, but their reach and pull is not what it once was (or what it was once hoped to be). Click through rates are continuing to go down, according to data from online ad solution provider MediaMind.

Analysis from 200 billion banner ads served up over the course of 2010 says that getting the right site can improve a click-through rate by several hundred. With most banner ads getting responses of less than 1 percent, click-through’s importance has decreased significantly.

Source: Ad Week {link no longer active}