Battle.net is one of the oldest online gaming portals, and historically all the games on the service have offered anonymity for its players. That’s about to change, as Blizzard announced that Battle.net will be integrated with the social network Facebook, starting with StarCraft II: Wings of Liberty.
“We’re pleased to be working with Facebook to integrate their platform with Battle.net to enhance the social-entertainment experience for our players,” said Paul Sams, chief operating officer of Blizzard Entertainment. “This new functionality will make it easier than ever to connect with friends on Battle.net and play StarCraft II and future Blizzard Entertainment games together.”
StarCraft II: Wings of Liberty players will be able to add their Facebook friends to their Battle.net friend lists. Functionality is currently being tested in the StarCraft II beta, and more Facebook-related features for Battle.net will be announced at a later date. This seems like a great move by Blizzard. Leveraging Facebook is smart marketing and gamers should appreciate the added features from the integration.
