Timing can be everything sometimes, especially when it comes to advertising. The recent running of an ad on Fox for Bob’s Burgers had a moment of almost perfect bad timing, if such a thing is possible.
In a repeat of the first episode of the series called Human Flesh there’s a misunderstanding about the beef content in the titular establishment’s burgers and the show went to commercial with the food inspector bringing out a poster reading Food May Contain Human Flesh. The commercial was for Taco Bell . . . talking about the quality of the beef in their various food dishes.
Our seasoned beef is 88 percent premium ground beef and 12 percent signature recipe, says the ad, which encourages watchers to go to TacoBell.com check out the ingredients of said signature recipe.
It is perhaps fortunate then that going against the Oscars, the repeat wasn’t seen by many people, and Yum! Foods (which owns Taco Bell) CFO Tim Novak indicates that despite a short term negative impact, things are improving. We believe we turned the tide with our aggressive response and we’ll wait and see the ultimate impact . . . But we’ve done an excellent job setting the record straight, and we re seriously reviewing our legal options against those who made false claims about our products.
Source: AdWeek
