Big Fish announced that it has appointed Chris Williams as vice president and general manager of its free-to-play division. His responsibilities will include overseeing the company’s growth in free-to-play both in the mobile marketplace and Big Fish’s PC and Mac app store.
“With the explosion of mobile and social games over the last 4 years, new gaming styles and player behaviors are starting to emerge. F2P games are at the forefront of that growth and Big Fish is extremely well positioned to take advantage of this with its huge total global audience of more than 70 Million casual gamers and its portfolio of more than 3000 games,” said Williams. “I am excited to be working with such a content-rich company, and look forward to working with its network of more than 550 developers, as well as its in-house teams, to help create the most playable and fun F2P games in the market.”
