BioWare is now a huge division of EA, housing multiple prominent IPs and having seven offices worldwide. However, Bioware founders Greg Zeschuk and Ray Muzyka say that their size is no excuse for complacency.
“If we weren’t adaptable we’d be dead. Like right now you will die if you’re not adaptable,” said Zeschuk. “The opportunities are greater than ever. Even when there’s flux, that’s when opportunity occurs, and if you’re one of those people that grab that opportunity then that’s a great place to be.”
The pair pointed towards their recent efforts in social and free-to-play gaming between Wrath Of Heroes and Dragon Age: Legends on Facebook. “The thing about all the different business models on new platforms is they’re not a threat if you approach them in terms of a unified experience for consumers. We look at it as an IP universe,” said Muzyka. “Luckily Bioware and EA are changing really rapidly to accommodate the new industry. I mean, look at The Sims Social, on track to be the number one social game. Who would’ve have predicted that a few years ago, that EA, a traditional publisher, would do that ”