Take this as a lesson to prove to you that going to the well doesn’t always make for the best business strategy. Activision CEO Bobby Kotick recently spoke at an event in which he said the next MMO from Blizzard, creators of World of Warcraft, would have a little more broad appeal.

Those of you expecting World of Warcraft II, well, shouldn’t.

The unnamed MMO has had very few details other than members of the original World of Warcraft team are developing for it, and it will be a completely new IP.

If the broadening of the PC and video game audience isn t clear from Kotick’s comments, consider extremely successful broad-based MMOs (we use the term loosely) like Club Penguin, whose membership is now larger than that of even World of Warcraft’s.