Research has shown brand communications are a bigger part of what people share through online social networks than originally thought, reports MediaPost. Publicis Group’s Performics and ROI Research conducted studies of 3,000 social media users in the US. They found 30 percent of respondents admitted to finding out about a product through social media sites. Twitter and Facebook top the lists. On Twitter, 44 percent of respondents said they recommend products and 39 percent discuss products through Tweets. The figures are slightly higher for Facebook. For search, 48 percent said they search out brands they see on Twitter. The figure is somewhat lower for other social networks, with about 34 percent seeking out brands they see elsewhere. Read more at MediaPost.
Brand Messages Resonate On Social Networks
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