Cablevision is delivering interactive ads to about 3 millions subscribers of its digital cable service in New York. The service, called Optimum Select, lets viewers access information and promotional discounts by clicking their remote during interactive enabled ads.
This writer has been getting prompted to interact with local furniture store ads through digital cable for years. In reporting the story, NPR calls it the first time a cable company has launched interactive TV in an entire market. Beyond that newsworthy hook, it s not clear if the interaction goes deeper than existing prompt-enabled ads on other cable providers. Read more at NPR.
