Jeep announced today an “exclusive automotive partner” with Activision for Call of Duty: Black Ops. As a result, Jeep will release a new limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition for $30,625 for the two-door model and $33,500 for the four-door.
“The Jeep brand’s partnership with Activision marries the world’s most capable and iconic vehicle – the Jeep Wrangler – with one of the world’s most popular entertainment experiences,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group. “As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers.”
The 2011 Jeep Wrangler and Wrangler Unlimited Call of Duty: Black Ops Edition is based on the Wrangler Rubicon model, with dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle’s exterior color is black and features Call of Duty: Black Ops graphics on the roof and front panels, with taillamp guards and a fuel-filler door from Mopar. Apparently “inspired by Call of Duty: Black Ops” it also contains 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
“This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points,” stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. “From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands.”
“It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops,” said Mark Lamia, Studio Head of game developer Treyarch. “Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own.”
