Peter Moore is one of the most experienced executives in the gaming sphere, having some impact since his first arrival. One thing that has changed since he came on the scene was the rise of casual gaming, but EA’s COO doesn’t think casual games are bad for core gamers.

“It doesn’t mean because it’s casual that it’s wrong” says Moore while talking about acquiring PopCap. “We acquired them because we see the future of gaming. We love Need For Speed: The Run, we love Battlefield 3, but there’s also a time to play Plants vs Zombies and Bejeweled.”